Cookie and Privacy Policy Introduction

When you visit our website, information about you is collected and used to tailor and improve our content and advertisements. This also includes targeting via Microsoft Advertising (Bing Ads) and other advertising networks. If you do not want such information to be collected, you should delete your cookies (see instructions) and refrain from further use of the website. Below we explain which information is collected, their purpose, and which third parties have access to them.

Cookies
The website uses "cookies", which are small text files stored on your computer, mobile or similar device with the purpose of:

• Recognizing the device
• Remembering settings
• Performing statistics
• Measuring the effectiveness of advertisements
• Targeting ads based on your interests

This includes cookies from Microsoft Advertising, which via their Universal Event Tracking (UET) can record how you interact with our website so we can target ads on Bing and partners. Cookies cannot contain harmful code such as f.eks. viruses. It is possible to delete or block cookies. See instructions: http://minecookies.org/cookiehandtering If you delete or block cookies, ads may become less relevant to you and may appear more frequently. You may also risk that the website does not function optimally and that there is content you cannot access. The website contains cookies from third parties, which are specified in the overview at the bottom of this page.

Personal data — General
Personal data is any form of information that can be linked to you. When you use our website, we collect and process a number of such pieces of information. This happens f.eks. when you:

• Access content on the site
• Subscribe to our newsletter
• Participate in competitions or surveys
• Create a user account or make purchases

We typically collect and process: A unique ID, technical information about your device, IP address, geographic location and information about your behaviour on the website. If you give consent and enter information yourself, name, phone number, e-mail, address and payment details are also processed.

Security
We have taken technical and organizational measures to protect your information from accidental or unlawful deletion, disclosure, loss, deterioration, misuse or other processing in violation of the law.

Purpose
The information is used to:

• Identify you as a user
• Show you advertisements that are relevant to you (including via Microsoft Advertising, Google Ads and Facebook)
• Measure and optimize the effectiveness of marketing
• Record purchases and payments
• Provide the services you have requested, f.eks. newsletters

Retention period
The information is retained for the period necessary in relation to the purpose and applicable legislation.

Disclosure of information
Data about your use of the website, which ads you see or click on, your geographic location, gender and age segment m.v. may be disclosed to third parties for use in targeting advertising. Third parties such as Microsoft Advertising, Google and Facebook may combine this information with data you have given them directly, or that they have collected through your use of their services. We only use data processors in the EU or in countries that provide adequate protection in accordance with the GDPR.

Access and complaints
You have the right to know which personal data we have about you, and you can withdraw your consent at any time. If you wish to access, change or delete your data, contact us at: webshop@denkinesiskekoebmand.dk. You can also file a complaint with the Danish Data Protection Agency (Datatilsynet).

Publisher
This website is operated and owned by: Den Kinesiske Købmand ApS
Nørre Voldgade 54, st
DK-1358 København K
Phone: +45 33 14 33 61

Third parties with access to cookies and information about the use of this site:

• Microsoft Advertising (Bing Ads)
• Facebook
• Google Analytics
• Mailchimp